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Cost of Analytics

The 10 / 90 Rule for Magnificent Web Analytics Success

Digital Marketing Evangelist Avinash Kaushik often references the 10/90 rule, so if you have £10,000 to spend on analytics, spend £1,000 on analytics tools, and £9,000 on an intelligent analyst to filter through all of that information.

Converting raw data into insight will help justify any changes to the website.