Off-site SEO (Link Building)
Link building is an essential part of search engine optimisation. Having inbound links to your website will score your web site with high kudos with search engines.
There are many types of ways of link building, too many to mention here. But they range from:
Natural Link Building
Having content on your site so good that visitors place a link on their website to your website, and shout your praises on forums (including links) is a sure way to build up a good reputation.
Marketing Content for Link Acquisition
Contributing your skills in order to receive a link back to your website is one way of having a bigger website with high rankings and a high volume to traffic to publish your link.
If you specialise in a something and can write a report, design something or contribute in anyway to gain that link it‘s defiantly worth the time and effort.
Writing a blog is quite popular these days, Matt Cutts is a Google software engineer and frequently updates his blog on the latest SEO methods. He no doubts has a lot of links to his web page due to writing such high quality content.
Social Media Marketing would also come under this category.
There are a number of free directories out there and many directories that charge.
DMOZ is the most well known in SEO circles, it‘s for general websites so there is no reason why any can‘t attempt to get on their directory. Notice I say attempt, this is due to the fact not all websites will get listed on their site. DMOZ is run by volunteer editors and if they think your web pages don‘t offer anything worthy to be published then they will simply not list you. This is where unique content will put your site higher ranked than your competitors.
Yahoo, About.com, Best of the Web “&” Freeindex are just a selection of many directories available.
Direct Link Requests
Getting a link in this way can be done using the least amount of work. Most websites have a ‘links’ page that they think their visitors may appreciate.
If you think your website may work well with another reputable website, it‘s worth contacting them and see if they will add your website to their website. They may reply with a no thanks but they may very well add your site, sometimes requesting a link in return.
To achieve the best results, a visit to the company/webmaster or at least a phone call will give you a better result than an automated ‘To whom is may concern’ e-mail.
Social Media Link Creation
Using these websites to work for you is common practice in SEO. LinkedIn will allow you to submit your website URL on your profile as does Facebook and MySpace.
Answering questions and leaving your name and website address at the bottom wouldn‘t be seen as spam. So make best use of these social media web pages.
Inbound Marketing v Outbound Marketing
Or an easier way of putting it; Customers finding you v You finding the customer.
Traditional marketing relies on getting the attention of a potential customer by interrupting people in the form of emails, cold calls, print advertising, TV commercials, radio commercials and tradeshows.
Inbound marketing techniques as seen on this page, is also known as new or modern marketing which says it all really. Shifting the control to the customer has many benefits, so long as the information is available for the customer to read, watch or listen online then sales will get generated.
A quote from Guy Kawasaki (Former Chief Evangelist & Apple Co-Founder) is “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing”.